In the journey of managing non-curable cancers, the concept of care transcends beyond curative treatments. It encompasses a holistic approach where the patient’s physical, emotional, and psychological needs are met. One of the critical factors that influence the quality of life and outcomes for patients and their families is the early and consistent involvement of supportive care teams. Let’s explore the trajectories of non-curable cancers and how proactive supportive care shapes these paths for better outcomes.